Brian Vicente

Founding Partner



J.D., University of Denver Sturm College of Law
B.A., Grinnell College

Brian Vicente is a partner and founding member of Vicente Sederberg LLC. He is one of the primary authors of Amendment 64 and served as the co-director of its historic campaign, which resulted in Colorado becoming the first state in the nation – and the first geographic area in the world – to make the possession, use, and regulated distribution of marijuana legal for adults.

Recognized in 2014 by The Guardian (UK) as "the industry's de facto spokesman," Brian has conducted more than 1000 interviews in local, state and national press regarding marijuana policy. His unmatched experience in marijuana policy led to him serving as a formal advisor to local, state, and federal governments—most recently assisting Uruguay with becoming the first country in the world to fully-regulate the adult marijuana market.

Today Brian serves as executive director of Sensible Colorado, the state's leading non-profit organization working for medical marijuana patients and providers. He is also a member of the board of directors for several state and national non-profit organizations, including the SAFER Voter Education Fund and the Harm Reduction Action Center. In 2010, he was elected the first-ever chair of the National Cannabis Industry Association, the only trade association in the U.S. working to advance the interests of marijuana-related businesses on the national level. Brian also served as chair of the Committee for Responsible Regulation, which coordinated the successful 2013 campaign to implement statewide excise and sales taxes on the sale of adult-use marijuana in Colorado. He graduated from the University of Denver Law School on a full merit scholarship where he clerked for outspoken social critic, Senior Federal Judge John L. Kane.