Mason Tvert is a partner and Vice President, Communications at VS Strategies. He has been working to change public policies and public attitudes surrounding marijuana since 2005, and he has been called "The Don Draper of Pot" by Politico Magazine, "marijuana's top evangelist" by The Boston Globe, and Colorado's "top thinker" in politics and government by The Denver Post. In 2017, he was named one of the "100 Most Influential People in Cannabis" by High Times magazine.
Prior to joining VS Strategies, he served as director of communications for the Marijuana Policy Project, the nation's largest marijuana policy organization, where he managed strategic communications, media relations, and online outreach in support of its efforts to reform federal, state, and local marijuana laws. While at MPP, he co-directed the successful 2012 initiative campaign to regulate marijuana like alcohol in Colorado and worked on several other state and local campaigns, including the successful legalization initiatives in Alaska, Nevada, Maine, and Massachusetts. He also coordinated communications efforts that contributed to the adoption of medical cannabis and decriminalization laws in state legislatures around the country.
Previously, Mason co-founded and served as executive director of Safer Alternative For Enjoyable Recreation (SAFER), a non-profit organization that laid the groundwork for the successful legalization effort in Colorado — including two successful city initiative campaigns in Denver — and facilitated the passage of cannabis-related student referendums on more than a dozen college campuses. He is a co-author of the book, Marijuana is Safer: So why are we driving people to drink?, and he frequently appears in the media discussing marijuana policy.
In the Media
- The Science Times, "Illinois to Expunge Criminal Records for Marijuana Related Offenses," July 15, 2019
- The Daily Chronic, "Congress to Hold Hearing on ‘Marijuana Laws in America: Racial Justice and the Need for Reform’," July 10, 2019
- USA Today, "Illinois approves legal weed, expunging criminal records for pot crimes," June 25, 2019
- Denver Business Journal, "Colorado passed 'most substantial' cannabis legislation since 2010 in 2019, industry leader says," June 3, 2019
- Westword, "How Psilocybin Advocates Grew Denver's Trippiest Ballot Initiative," April 16, 2019
- Times-Herald Record, "Legalization of pot could have NY on an economic high," January 26, 2019
- Westword, "Marijuana Policy Project Calls for Holiday Inns Boycott Over Pot Lawsuit," February 20, 2015
- Denver Post, "Colorado voters approve new taxes on recreational marijuana," November 5, 2013