Sally Kent Peebles




4530 Saint Johns Ave.
Suite 15-372
Jacksonville, FL 32210


J.D., Florida State University College of Law
B.A., University of Colorado at Boulder


Recognition BadgesSally Kent Peebles is a partner in Vicente Sederberg's Florida office, where she focuses her practice on corporate law, commercial real estate, regulatory matters, and hemp. She helps clients navigate the patchwork of state laws controlling marijuana and hemp, and continues to successfully handle numerous cannabis business license acquisitions for clients in Florida, Colorado, and Oregon.

Sally is a leading voice on cannabis law and policy in Florida. In 2019, she was appointed to the Florida Department of Agriculture and Consumer Services' Medical Cannabis Advisory Committee, which provides advice and recommendations to the department regarding policies and guidance on medical cannabis issues and patient needs and concerns. She currently serves as co-chair of the committee and chair of the Legislative and Legal subcommittee. In 2021, Sally co-founded the nonprofit organization, WISE Florida, which aims to build support for legalizing and regulating cannabis for adult use in Florida.

Folio Weekly recognized Sally as one of the "Best Marijuana Lawyers" in Jacksonville in its 2018 and 2019 "Best of Jax" lists. 

Prior to joining VS, Sally drafted oil and gas title opinions and performed due diligence for acquisition and divestiture transactions at a Denver law firm focused on natural resources and energy. Before law school, Sally was a publicist and booking agent for music entertainment artists in California and Colorado. 


Leadership & Community Involvement

  • Co-Founder, WISE Florida
  • Co-Chair, Medical Cannabis Advisory Committee, Florida Department of Agriculture and Consumer Services, May 2019-Present

  • Chair, Legislative and Legal Subcommittee, Florida Medical Cannabis Advisory Committee, November 2019-Present
  • Board Member, Northeast Florida NORML 

  • Member, Jacksonville Women's Legal Association

  • Member, International Cannabis Industry Association

  • Member, Hemp Industries Association

  • Member, National Hemp Association

  • Member, American Hemp Campaign



  • Speaker, Butler Snow LLP, "The Growing Field of Medical Marijuana - Mississippi and Beyond,” , April 19, 2021
  • Speaker, Vicente Sederberg LLP, "Webinar: Post-election Opportunities in the Cannabis Industry,” Webinar, November 19, 2020
  • Speaker, Florida Association of Women Lawyers, "Florida Cannabis Law CLE ,” Webinar , February 25, 2020
  • Speaker, MJBizCon, "Cannabis in The South,” Las Vegas, December 12, 2019
  • Speaker, North Florida TPO Legislative Review, "Legality of Plastic Bans and Hemp Laws,” Jacksonville , October 24, 2019
  • Speaker, Marijuana Hemp & Health Expo, "CBD Legal Discussion Panel,” Miami, June 22, 2019
  • Presenter, MJBizConNEXT, "Cannabis in Florida and the Southern States,” New Orleans, June 13, 2019
  • Speaker, Ellementa Jacksonville, "Cannabis and CBD for Beauty and Self-Care,” Jacksonville, May 30, 2019
  • Presenter, Commercial Real Estate Executives Jacksonville, "The Real Estate Bloom,” Jacksonville, April 03, 2019
  • Speaker, Ellementa Jacksonville, "Why Cannabis Works for Women: Cannabinoids,” Jacksonville, March 29, 2019
  • Speaker, InterCannAlliance, "Cannabis Policy and Economics,” Panama City, February 11, 2019
  • Speaker, Ellementa Jacksonville, "A Woman's Guide to Cannabis,” Jacksonville, January 31, 2019
  • Speaker, Jacksonville University College of Business Economic Roundtable, "Economic Impact of Medical Marijuana ,” Jacksonville, September 25, 2018
  • Presenter, Rotary Club of Jacksonville Florida, "Investment Opportunities in Cannabis ,” Jacksonville, July 11, 2018
  • Speaker, National Cannabis Industry Association Florida Cannabis Caucus, "Florida Medical Marijuana Program Update,” Tampa, April 17, 2018
  • Presenter, Marijuana Business Licensing, "Cannabis World Congress and Business Exposition,” Los Angeles, July 22, 2015