Protect Your Brand! Cannabis Trademark Strategies and Benefits

Sep 23, 2020

In an industry that runs on innovation and differentiation, a brand’s identity is among its most valuable – and most prone to copying – assets. As competition and imitators flood both the legal and legacy markets, it’s more important than ever for CBD, hemp, and marijuana companies to know their rights and options to build and protect their trademark portfolio.

Watch VS cannabis intellectual property and trademark attorneys Sahar Ayinehsazian, Erik Pelton and Jeffrey Welsh as they discuss:

• What makes a good trademark, and specific words to avoid in your applications
• Strategies to differentiate your mark from other operators in the cannabis/hemp marketplace and what makes a great trademark
• How to avoid common pitfalls that other operators have dealt with when trying to register a trademark in the cannabis/CBD space
• The importance of securing trademarks for the value of your business